»Verführer« is a poster campaign to protect young people against national-socialist ideas and associations preventively. The campaign should be easy to understand and should relate to teenagers. Humour was one important aspect as well.
By a pun on the word »Führer« (leader) and the matching character designs, the target group, in contrast to current anti-Nazi campaigns, is addressed by means of humour. The viewer's attention is caught by the slogan »Not Funny« underneath the character, whereas data and facts about right-wing politics and extreme right crime in Germany are provided in an adjacent text area. The campaign was part of the international poster competition of »Die AnStifter« held in 2010 in Stuttgart and was published in the competition catalog.
- Die AnStifter www.die-anstifter.de